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Internet marketing - Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing.
Search engine marketing - In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods are:
Search Engine Marketing Professional Organization - The Search Engine Marketing Professional Organization (SEMPO) is one of the first industry organizations of search engine marketing firms. A non-profit professional association, SEMPO was formed in 2003, to promote search engine marketing and provide educational resources to members and consumers.
Enterprise Search Marketing - Enterprise Search Marketing, also known as Enterprise Search Engine Marketing, is a subset of Search Engine Marketing (SEM) that relates specifically to the implementation, management and measurement of SEM programs at scale – across a variety of business units, geographies, budgets, local languages, search ...
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